Overview

• User-Centered Design: Expertise in creating intuitive user flows, wireframes, and prototypes aligned with stakeholder and business goals. Skilled in usability testing, accessibility standards (WCAG), and responsive design.
• Web Design & Content Strategy: Designed and managed B2B and B2C websites to enhance user experience, improve SEO, and drive engagement. Proficient in WordPress and front-end development (HTML, CSS).
• Collaboration & Communication: Partnered with cross-functional teams to align design solutions with business objectives, securing stakeholder buy-in through storytelling and workshops.
• Marketing & User Engagement: Developed data-driven strategies to optimize user engagement and satisfaction, integrating customer insights into continuous improvements.
• Technical Proficiency: Delivered high-fidelity assets and supported development teams using tools like Figma, Adobe Creative Suite, InVision, and Google Analytics.