About Me and Curriculum Vitae (CV)

Latin for “the course of your life”

SUMMARY

PROFESSIONAL SUMMARY

Produced high-fidelity websites, apps, and digital experiences optimized toward human-centric designs within the development team’s scope and stakeholder requirements.
Investigated client website and competitor data to present provable cases for UX improvement to increase user engagement and conversion rate.
Created, managed, and optimized B2B and B2C WordPress websites to enhance user experience, improve findability/SEO, and achieve marketing objectives.
Utilized creative eye and artistic ability to review and revise existing storyboard sequences to improve clarity, pacing, and visual storytelling for Netflix Kids animated television shows.
Supervisor and leader responsible for implementing brand marketing campaigns, as well as managing customer accounts, sales, and customer support.
9+ years of customer service and client-facing work, reliable and self-motivating on tasks

CLIENTS WORKED FOR

Brands worked for – DPA Software, Watertronics, Pump Service Network, Wildbrain Ltd., Hydro Studios, Frontlook.com, and unnamed clients under NDA

SKILLS OVERVIEW

Thrives in a fast-paced corporate environment, exceptional team and client support and communication, strong ability to handle intense workloads and tight deadlines.

IA/UX Skills:

Critical Thinking, Clean Design, Efficient Workflow, User Stories, Self-Motivated, Time Management, Creative Problem Solving, Highly Collaborative, Web Design, Graphic Design, Responsive Web Design, Wireframing, Low/High Fidelity Prototyping, Mockups, Navigation Layout, User Surveys, Beta Testing, Information Architecture, Customer Journey, Keyword Research, A-B Testing, Competitive Analysis, Persona Development, Video Editing, Project Management, Use Cases, Usability, User Research, Flexible, Adaptable Workflow, Auto-Layout.

Certifications:

Google (Coursera) – Foundations of User Experience Design
Google (Coursera) – UX Design Process: Empathize, Define, and Ideate
Google (Coursera) – Build Wireframes and Low-Fidelity Prototype
Google (Coursera) – Technical Support Fundamentals

Software / Tools:

Figma, WordPress, WordPress Plugins, WooCommerce, Wix, Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, AdobeXD, ahrefs, Excel, Word, Trello, Teams, Java, Python, HTML, Google Analytics, Google Tags, surferSEO.

EXPERIENCE

DPA Software (Dec 2022 – Present)

UX/UI Designer

Produced high-fidelity websites, apps, and digital experiences optimized toward human-centric designs within the development team’s scope and stakeholder requirements.

Collaborated with cross-functional teams of developers, designers, marketers, and branding to develop user-centric designs on time and within budget.
Utilized a broad visual design skillset to craft holistic design solutions.
Used qualitative and quantitative data to make informed design decisions.
Crafted compelling visual narratives that bridge user aspirations within business objectives.
Articulated and incorporated accessibility standards and guidelines into design specifications.
Consistently acknowledged by clients for clean design work, receptiveness to feedback, and friendly demeanor.
Conceptualized and developed a clean and modern design system refresh based on outdated designs for a water-purification app.
Redesigned a digital jersey customizer into a mobile-friendly format with a revamped navigation system and improved mobile functionality.

UX Researcher

Investigated client website and competitor data to present provable cases for UX improvement to increase user engagement and conversion rate.

Audited and analyzed client websites against high-performing competitors to develop usable observations, patterns, and takeaways from quantitative and qualitative data.
Advocated for enhancing user flow, site usability, accessibility, and functionality by presenting visual data from analysis and surveys.
Developed subject matter expertise in client’s products, their target audience, and marketing goals.
Configured, tested, and documented a GPT for organizing high-volume UX website survey feedback data into visual data.

WordPress Content Specialist

Created, managed, and optimized B2B and B2C WordPress websites to enhance user experience, improve findability/SEO, and achieve marketing objectives.

Executed and managed multiple assignments from diverse clientele with overlapping schedules.
Designed, built, updated, and edited WordPress websites’ content and layout while utilizing Enfold themes, third-party plugins, affiliate marketing, and WooCommerce.
Implemented data tracking, analytics research, affiliate marketing links, and best SEO practices to motivate and monitor user engagement and completion of user tasks.
Worked closely with clients and designers in a collaborative feedback-sharing environment where performance was praised as helpful and patient.

WildBrain Ltd.

Storyboard Artist & Revisionist

Maintained a high level of detailed and accurate work output reported as pivotal to recovering from severe production setbacks; held the title of “not-so-secret weapon” during heavy crunch periods.
Contributed to strategic solutions for design problems in a highly collaborative and creative team workflow of artists, producers, project managers, and directors.
Developed action plans to coordinate production schedules with the team.

Blockbuster LLC (August 2010 – July 2014)

Marketing Manager

In-store supervisor and leader responsible for implementing brand marketing campaigns, as well as managing customer accounts, sales, and customer support.

Contributed to the execution of the brand’s vision via in-store marketing strategy utilizing promotional signage and advertising material.
Communicated sales pitch strategies and effective talking points resulting in leads while keeping an open forum for alternative creative sales solutions.
Developed a strong rapport with the primary customer demographics to best inform marketing decisions to drive up sales and promotion visibility.