Approach to UX Design and Research
Discovery and Solution Strategies for Digital Transformation and larger scale Mobile Apps and Websites. Depending on the project stakes, digital strategy process is scaled to match your appetite for up-front certainty.
Digital Strategy Development Process
Digital Strategies are first constructed from models of people, groups, the brand and environment.
From there, strategies, tactics and digital/brand experiences are designed to engage and make brand advocates.
The following outlines the development of digital assets for a large project (This process would be scaled back to the meet the budget and goals of the client)
UX/IA Benefits
User Centric IA
Strategy Components
Customer Experience Strategy
Strategy Artifacts
Discovery and Strategy Input Elements
Digital Strategy services are a part of a digital transformation or customer experience initiatives. This CX offering reviews all aspects of the customer touch points and moments made throughout the organization. This information is used to form customer personas profiles and journey maps that model the voice of the customer and interactions.
ACE Overview
Audience
Company
Environment
Digital Strategy Modeling
The Audience, Company and Environment research is used model customer personas profiles, the competitive environment, brand attributes and journey maps. These models are them used to design strategies and tactics to meet the goals of the digital transformation project.
Persona / IA Organizing Principles
Persona Profile
Interactive Personas
Influence Strategy
Framing
Customer Experience Map
Customer / Conversion Flow
Journey Map
Applying The Frame
Strategy and Tactical Solutions
The models developed in the last section drive specific strategies and tactics. This includes marketing, sales, content, accessibility, etc. Here is a small sample of the digital strategies and tactics we consider in the Solution Strategy development.
Metrics
Content Strategy
Personalization
SEO / SEM Strategies
Brand Marketing
Influencer Marketing
B2B vs B2C Content Funnel
UX and Visual Design
The final phase to setup implementation phase of the project. This includes the design of the overall experience and customer journey (touch points and moments), and the visual design with Accessibility in mind.
UX/CX Criteria
UX and Visual Design
Wireframe / Visual Design
